The Art of Mastering Designs
How to Build a Website for Your Small Business
Picture your small business website as a first impression for prospective clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Clearly State Why You’re There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Make Your Website User-Friendly
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both technical developers and information architects running the creative development process from the core. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Don’t Undermine SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. The least you can do is generate a site map and properly fill out your title tags, heading titles, and site description.
Breathe Life into Your Brand
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that will be a serious problem, knowing your site plays a central role in your branding. To create an unforgettable branding experience, be yourself and shine. Talk to your customers real-time, and allow them reach each other by way of your brand.
Maintain Mobile Friendliness
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.
Track Everything with Analytics
It’s important to track your online progress because you have to keep it in step with your company’s goals. If you have budget problems, the free Google analytics package can give you a great start. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Fortunately, it won’t take long for you to spot trends.
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