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Guide to Prevent Click Fraud in Pay Per Click Advertising
One of the strategies that companies use to advertise is the pay per click online advertising strategy which gives fast results by means of instant visibility and easy result tracking. When viewers click on the PPC ads, the advertiser will pay a decided amount to the publisher. In a legitimate manner, PPC is a less time consuming and smart method of promoting business. However, there are illegal activities that can be done by competitors or ad publishers so that they can pile up advertising costs of a company or make their revenue double.
Advertisers have known of click fraud every since the pay per click advertising started. The most who suffer from click fraud are the small companies whose budget for advertising are small and limited. A competitor or a middleman will click massively on your PPC in order to increase your advertising costs greatly and you will not get any realistic results. In order to prevent this fraudulent activity, advertiser need the tips given below.
You should first research on the credibility of the publisher. You should check if the ad publisher has some strategy against click fraud before hiring the agency to publish your ads. So, before it actually happens to you, you should guard yourself against it.
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There are competitors who follow unethical or illegitimate ways to bring down your business and you should be wary of this. Always be keen on your competitor’s activities. You should develop strategies to safeguard your business from cybercrimes like click fraud. Keep a track of your business competitors with your keywords on the search engines.
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It is possible for you to track incoming clicks on your PPC ads through certain software. Click fraud in PPC ads can be prevented by using this software. Click auditor, click sentinel, and click tracks are the other tools for click fraud reporting.
Knowing where you started and where you have reached is important in your advertising campaign. There are factors that let you see the number and percentage of valid clicks and this determine success or failure of your campaign.
Search engines of other countries that may have more competitors against you and lesser profit potential should not be used for your PPC ads. It is important that your ads are visible only in countries that have your target audience and where illegitimate PPC activities are not so prevalent.
It is important to understand the objective of your PPC campaign. Is it the high clicks or the sale that you are after. If you are a smart business owner you would always go for the latter, and strive for getting alternative results in PPC, instead of quantitative results.